Digital Marketing
Digital Marketing Mastery Course
Digital marketing encompasses online strategies to promote products or services. This course covers various digital marketing channels such as social media, search engine optimization (SEO), email marketing, and content marketing. Marketers learn to reach and engage target audiences in the digital landscape.
This intensive course covers a wide range of digital marketing disciplines, including search engine optimization (SEO), social media marketing, content marketing, content creation, story telling, email marketing, advertising, copy writing, social media strategy, funnel building, basic graphic design and basic video editing. Participants will learn how to develop and execute successful digital marketing campaigns, optimize online presence, and leverage the power of data-driven decision-making.
Course Overview
The Digital Marketing Mastery Course is a comprehensive program designed to equip professionals with the skills, strategies, and tools needed to excel in the dynamic world of digital marketing. In today’s digital age, effective online marketing is crucial for businesses and individuals looking to reach their target audience, drive engagement, and achieve measurable results.
Duration
8 Saturdays for Weekend Classes.
Self-paced for online pre-recorded Classes.
Live online via google meet.
- Certificate of Completion
N150,000
N150,000
Key Learning Objectives
Gain a solid understanding of the core principles and concepts of digital marketing.
Learn strategies to improve website visibility on search engines and drive organic traffic.
Explore techniques for creating engaging content, building brand presence, and leveraging social media platforms effectively.
Discover how to create valuable, relevant content that attracts and engages your target audience.
Master the art of email campaigns, list building, segmentation, and conversion optimization.
Learn to create and manage effective paid advertising campaigns on platforms like Google Ads and social media.
Explore strategies for improving website conversion rates and maximizing ROI.
Course Format
8 Saturdays for Weekend Classes.
Self-paced for online pre-recorded Classes.
Live online via google meet.
Successful completion of the course may lead to a Digital Marketing Mastery Certificate, subject to assessment.
Participants will engage in a mix of lectures, hands-on exercises, case studies, and practical projects.